News: Alliance calls on PH businesses to ‘veer away’ from greenwashing

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News: Alliance calls on PH businesses to ‘veer away’ from greenwashing

Greenwashing is a marketing spin in which a company or its product is promoted as being environmentally friendly.

Have you heard about the term ‘greenwashing’?

Greenwashing is a marketing spin in which a company or its product is promoted as being environmentally friendly. 

The Net Zero Carbon Alliance (NZCA), as highlighted by Myrna Velasco in her Manila Bulletin article, called for businesses to veer away from greenwashing by pursuing genuine net zero goals during a conference convened by the alliance with the theme “Zeroing in on Net-Zero: From Corporate Pledges to Action.

Guided by the ‘carbon neutrality framework’ designed by OML Center’s Executive Director, Dr. Rodel D. Lasco, NZCA seeks to engage with Philippine-based corporations and work together to achieve carbon neutrality by 2050.

First Gen-owned Energy Development Corporation spearheads NZCA.

#OMLCUpdates #NZCA #netzero #climateaction

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