The first in a series of seminars around Asia on stimulated dialogue and cooperation between different sectors in addressing climate change. About 170 representatives from development agencies, multi-lateral institutions, non-government organizations, media, advertising sectors, universities, private corporations as well as students and civil society groups attended the Seminar.

Dr. Lasco shared in an interview that “Communication is key to reaching out to our people and making them more aware of why we need to adapt to climate change as well as to climate-related disasters. Media industry could play a very key role in getting this message across while the advertising industry could help package and broadcast the message that this is a crisis we need to address right now.”

It is through engaging the media, advertising, entertainment and multiple-sectors that their knowledge and skills can be used to the advantage of climate change awareness. By bringing a diverse group of sectors in the conference, partnerships and joint efforts will hopefully be formed in order to make climate change a more prioritized issue in the Philippines.